Have you noticed those appealing advertisements on the right side bar of Facebook? I would sometimes click on them as they would perk up my curiosity. I admit those ads can be enticing especially when they promote products that can reduce belly fat or reverse infertility. Even my dad who happened to read my sister’s Facebook account (as she showed him some family photos) also clicked on an ad and was taken to the advertiser’s site. My sis was amused as she saw him browsing over those ‘before and after’ photos and testimonies of people that read the advertised diet book.